Ward Holdings International began building the Market Driven Industrialization® (MDI) concept for agricultural crops in Africa in 2020. This mission brings economic equity to all in the supply chain - from seed to global market. In 2024 MDI became SMDI - adding the important element of sustainability to the concept. Sustainable Market Driven Industrialization (SMDI) is the current description for the agricultural industrialization of the supply chain, from seed to global market.